Find Your Way




2023
Branding, Identity
Find Your Way is an investigation on the identity of Bras Basah Complex, a shopping center built during the 1980s in Singapore that offers 5 floors of shops that are mainly selling books and arts. The outcome is a reinterpretation of the experiences and feelings I perceived when I look at the unsystematic wayfinding banners put up by the storeowners in the complex.





A documentation booklet was also created to narrate my exploration journey as well as annotations on elements that led to the poster outcome.






qzfdennis@gmail.com
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I am currently a design student having fun exploring different types of design approaches and craftworks. I appreciate textures, details, and every little bit of meaning behind every design works. Now, I’ve taken a particular interest in the craft of bookmaking as well as layout design.

Personally, I love bouldering, singing, admiring books, and building scale models. You’ll find me solving those problematic coloured routes most of the time nowadays!